Mining data driving the web?

Just seen an article on Techcrunch by Bradford Cross of Flightcaster regarding the growth of data on the Web. He appears to argue that data and its uses will drive the Web soon, writing:

the data age is less about the raw size of your data, and more about the cool stuff you can do with it. Now that there is so much data, it is time to unlock its value.

It seems fairly straight forward given the lower barriers to growth and tools to create and access data.

There are issues with this such as learnng how to best leverage these for the user and to gain most benefit. It’ll certainly be an interesting time and Cross identifies a few technologies and ideas which may or may not gain currency but will spark debate nonetheless.